Creating a branding experience for a Professional Running Team in Washington D.C.

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A lot of people think running is something you do alone. And sure, it’s your legs, your heart, your PR, but we know it takes a team. 

 

It takes synergy—each of our individual paths coming together to inspire, push, and lift each other up. We can stay true to who we are, be our own independent threads, while weaving and braiding into something bigger, something relentless, united, strong. 

 

Together, we come from 8 countries, we share 8 values, we grind and are grateful for everything running gives us. 

 

We’re competitive, but we’re not just here to win, (of course, we’re going to do that too), we’re here to empower leaders to build a stronger track community—for today and tomorrow. 

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credits

creative director. Nico Johnston

art director & designer. Hilary Springman

copywriter. Samantha Schlemm